We try to sell out quick here in Texas

The name change is part of promotion by Dish Network to award 10 years of free cable to all the residents in the city that becomes the first to permanently rename itself "DISH."

"If you've got a gimmick and you want to change your name to DISH, do it," said Ms. McDaniel, a cable customer who aspires for satellite TV one day. "How's it going to hurt you? Ten years of Dish for free? Go for the brass ring."

The town is currently named Clark, after founder and former mayor L.E. Clark. The proposed name change is surely driven by only the most pure of motivations. Surely there is no petty grudge fueling this movement.

"I think it's a good idea to change the name," said Clark resident Hazel Pennington. She said the name Clark "has kind of a bitter taste."

Small towns are great. Really.
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