If one wants to win my heart

one might try saying something like this in the course of a conversation:

I like cheese as an element of a larger food-item (i.e., pizza, cheeseburgers) but not cheese qua cheese (so no fried cheese sticks, no string cheese)*

It's just a little insight that some people might find helpful.


*Paraphrased (of course), however, qua really was italicized.